About Southern Puck

Built for the South. Built for the Game.

Southern Puck was founded on one simple belief:

Hockey belongs everywhere.

For too long, the hockey world has overlooked the South. But from Oklahoma to Texas, Arkansas to Florida, a new generation of players, fans, and programs are proving that the game is alive and growing below the Mason-Dixon line.

Southern Puck exists to tell that story.

Who We Are

Southern Puck is a hockey lifestyle brand and media company dedicated to celebrating and elevating Southern hockey culture.

We create premium apparel, produce original hockey content, host elite events, and build platforms that connect players, programs, and fans across the region.

From college club programs to youth teams, from backyard rinks to packed rivalry games — we shine a spotlight on the South.

Because this isn’t “non-traditional” hockey.

This is Southern hockey.

What We Do

🧢 Premium Apparel

We design high-quality, limited-run hats and gear inspired by Southern grit and hockey tradition. Clean designs. Embroidery-first. Built to stand out.

🎥 Media & Storytelling

Through Southern Puck University (SPU), Summer Puck, and player spotlights, we highlight the teams and athletes building the game in the South.

🏒 Events

Our flagship event, the Southern Puck Summer Showdown, brings together top programs for high-level competition and community engagement. It’s more than a tournament — it’s a statement.

🤝 Athlete & Team Partnerships

Through the Southern Puck Athlete Program, we connect players and programs, helping grow exposure and opportunity across the region.

Why We Exist

The South doesn’t need permission to play hockey.

We have the talent.
We have the programs.
We have the passion.

What we needed was a brand and a platform that believed in it.

Southern Puck is here to build pride in Southern hockey — and to prove that the future of the game runs through places people never expected.

The Mission

• Grow the game in the South

• Connect Southern hockey programs

• Elevate athletes through exposure

• Create iconic Southern hockey apparel

• Build a nationally recognized brand rooted in regional pride

This Is Just the Beginning

Southern hockey is not a trend.
It’s not a phase.
And it’s not going away.

We’re building something bigger than merchandise.
We’re building a movement.

Welcome to Southern Puck.