Our story
Built for the South.
Built for the game.
Southern Puck was founded in the Tulsa, Oklahoma area with one goal: to celebrate and expand hockey culture throughout the South.
For too long, the hockey industry has looked past the South. We see something different — passionate players, dedicated programs, and a fan base hungry for a culture of its own.
Southern Puck exists to build that culture. We produce original entertainment and events, elevate regional athletes and programs, and create a hockey lifestyle brand the South can wear with pride.
Hockey belongs everywhere
The game isn’t defined by climate or tradition. It belongs to anyone who laces up, wherever they are.
Southern hockey is growing
Rinks, programs, and fans across the South are building something real. We’re here to amplify it.
Elevating regional talent
We shine a light on the athletes and programs that markets outside the spotlight too often overlook.
The three pillars
Apparel / Media / Events
01
Apparel
Premium hockey apparel designed to represent Southern hockey culture with pride — on the ice and off it.
02
Media
Original entertainment, player spotlights, and stories that document the game as it grows across the region.
03
Events
Memorable hockey events that bring players, teams, and fans together — and give Southern hockey a stage.